Terachai Yaoprukchai
Sustainability Business Manager SGS

A highly motivated and results-driven professional with 21+ years of experience spearheading impactful sustainability initiatives and managing business operations across diverse industries. Proven expertise in developing and executing sustainability strategies, conducting audits, managing certification processes, and fostering stakeholder engagement. Background in mechanical engineering, he possesses the technical knowledge essential for understanding energy use and GHG emissions within complex industrial settings.

Tipnapa Damrongvatanapokin (Tip)
Business Development Director, Thai Hoover Industry

Tipnapa Damrongvatanapokin is the Business Development Director at Thai Hoover Industry, a leading cosmetic packaging manufacturer in Thailand. With extensive experience in business development and strategic partnerships, she plays a key role in expanding Thai Hoover’s global presence and strengthening relationships with international clients

Her expertise spans market expansion, client engagement, and driving sustainable growth in the cosmetics packaging industry. Representing Thai Hoover at major industry events, Tipnapa is dedicated to fostering innovation and collaboration within the global beauty and packaging sectors.

Dhitaya Thanomwong is a recognized expert in packaging development & design, innovation, and sustainability, with over 30 years of experience leading global initiatives for brands such as Johnson & Johnson, Unilever and Colgate-Palmolive. She has driven packaging strategies for personal care, home care, and cosmetic products across the Asia-Pacific region—delivering solutions that combine functionality, aesthetics, and environmental responsibility.

Dhitaya is known for advancing circular design, material innovation, and sustainable supply chain practices. She works closely with marketing and design teams to create packaging that enhances both brand identity and the consumer experience.

Since 2014, she has served as a guest lecturer at Kasetsart University, teaching global cosmetic and luxury packaging development strategy with a focus on design thinking, materials, and sustainable technologies.

With a collaborative and inclusive leadership style, Dhitaya has built and led cross-functional teams in Thailand, Vietnam, Malaysia, the Philippines, Turkey, and Australia. Today, she continues to inspire the industry as a mentor, speaker, and strategic advisor—championing ethical and sustainable packaging as a key driver of innovation and brand value in the beauty and personal care world.

Denice Sy is the Chief Sales and Marketing Officer (CSMO) for Ever Bilena Cosmetics, Inc. (EBCI). Before joining Ever Bilena, she graduated with honors from University of California Berkeley in 2014 where she obtained a simultaneous degree in B.S. Business Administration at the Haas School of Business and B.A. South & Southeast Asian Studies. She was also a recipient of the prestigious Fashion Scholarship Fund in New York, and is currently a regular lifestyle columnist at Manila Bulletin.

As the CSMO of EBCI, the company behind beauty brands Ever Bilena, Careline, Spotlight Cosmetics, Hello Glow, Ever Organics, Hyaloo and Blackwater, Denice has a bold vision of elevating Filipino beauty across all categories, market segments, and retail channels. Ever Bilena is the #1 local color cosmetics brand in the country, and aims to continuously innovate and expand its product portfolio and reach for every beauty.

Dominique Petruzzi is a Research Expert for Non-food FMCG and Retail at Statista. Specifically, Dominique covers the Beauty, Cosmetics and Personal Care industries, primarily analyzing the main market players and the latest trends. Her recent publications include a data-driven report on fragrances, focusing on the most popular brands for key countries in for perfumes and fragrances. She has also published deep-dive reports on market-leading companies in the beauty industry, and she contributes regularly to Statista’s Consumer Trends reports with beauty and cosmetics insights.

Dr. Sittha Sukkasi is a designer and developer with a deep passion for sustainability. He is committed to enhancing the quality of life by developing innovative and sustainable
design solutions that are both insightful and creative.

Dr. Sukkasi holds a Bachelor of Science degree in engineering from Brown University and a Master’s and Doctor of Philosophy degrees in mechanical engineering from the Massachusetts Institute of Technology (MIT) in the United States. At MIT, he engaged in research on design methodologies, acquired training in product development, and contributed to the teaching of a product engineering course. Currently, he holds the position of senior researcher at MTEC, a national research center in Thailand.

Dr. Sukkasi has spearheaded and contributed to numerous design and development projects. Prominent examples include an innovative device for treating contaminated drinking water in impoverished regions, upcycled furniture crafted from waste materials, a multifunctional bed designed to promote active aging, fall-prevention devices for hospitalized patients, sensory blankets tailored for individuals with dementia, a concentration-training game, toys that facilitate multigenerational family bonding, toys specifically designed for children with special needs, and home-monitoring technologies that prioritize human well-being. Furthermore, he has developed methodologies for commons-oriented design, environment-community-human-oriented design, and attentive empathetic design. Additionally, he finds fulfillment in multimedia design, encompassing graphics, websites, brand identities, and travel videos.

Dr. Sukkasi is actively involved in research and development that explores the intersection of design and sustainability. Current topics include designing and developing sustainable products, exploring commercial applications of climate-positive and environmentally friendly materials, conducting strategic research on essential skills for organizational sustainability transformation, and analyzing future scenarios for environmental and social sustainability.

Dr. Sukkasi’s research has been published in academic peer-reviewed journals, presented at international design conferences and trade exhibitions, and recognized by organizations such as Grand Challenges Canada and the Hong Kong Trade Development Council

Mr. Xie Yizhang has 20 years’ experience in Cosmetics technical area. He joined Mary Kay (China) in 2010 and now serves as Senior Manager, Technical Services and Commercialization to lead Packaging Development, Formula Transfer, Process Development and Stability Analysis in AP region.

Act of Kindness工作室 创始人兼设计总监

Charif Lona

Design director and founder
Studio Act of Kindness

As an interior design director with 10-year experience and academic training in architecture, art and design, I consider that good design is approachable and versatile. My works are across multidisciplinary to execute relative design environments from concept design through aesthetic creation, offering a full creative direction, brand consultancy, and design service with aesthetic mixes an artful sensibility, sharpen strategy yet often surprising results.

Hold a strong passion in herbal ingredients for health/beauty and sustainable development. 12+years in extraction in health and wellness at Specialty Natural Products and Specialty Innovation with background in chemistry and MBA in finance. I extended my science expertise with PhD. in Biotech Pharmaceutical Sciences on co-research at CMU x Chiba Univeristy x Bionorica SE, Germany. Under my entrepreneurial management, the Company established strong business in Southeast Asia, China, and few European countries and conduct Sustainable sourcing by reaching out to local farmer in Thailand. Currently a President of Society of Cosmetic Chemist Thailand (SCCT), invited lecturer, and the Thai representative at International Federation of Societies of Cosmetic Chemists (IFSCC).

Dr Preecha-korn received his Master Degree in Management and a PhD in Polymer Engineering from Bradford University in the United Kingdom.  

He started his career with Unilever in the UK and followed a career path with Unilever for 25 years on international assignments to the Philippines, Ghana, China, Turkey and Bangladesh.  He has been involved in Supply Chain, Project Management and Innovations before returning to Thailand in 2004 to take up the position as Regulatory Affairs Counsellor, Unilever Asia PTE.

Since returning to Thailand, Dr Suvanaphen has worked with ASEAN Regulators to set up a Harmonised Cosmetic Regulations for 10 ASEAN Countries.  He has served as Secretary of the ASEAN Cosmetic Committee and a President of the ASEAN Cosmetics Association.

In addition, Dr Suvanaphen was a member of Thai FDA Cosmetic Committee,  and a Vice Chairman of Thai FDA Liaison Committee. He was also a part-time lecturer on International Business Management at Mahidol University.

He is currently an Honorary Adviser of Thai Cosmetic Manufacturers Association, Board of Trustees of ASEAN Cosmetic Association and the Adviser to the Chemical Group and Cosmetics Group of the Federation of Thai Industries.

 Juanita Aditiawan is the President of ASEAN Cosmetics Association and Vice President in charge of External Affairs and Business Development of Indonesian Cosmetics Association (PERKOSMI). She is active in cosmetics business in Indonesia ranging from own brands, contract manufacturing as well as distribution of cosmetics ingredients. She has developed large international as well as national network in the industry during her 20 years of experience.

My lifetime experience and expertise covers a span of more than 30 years in the cosmetic industry through joint-ventures, both in Malaysia and China. Leading these companies in the research, innovation and manufacturing of personal care, toiletries, makeup and skincare cosmetics to serve our most valued brand customers, is a continuous source of learning, achievement and satisfaction.

The Intercosmetic was founded through a joint-venture and technology partnership with a world renowned Italian and Swiss cosmetic group. We were the first and only cosmetic OEM in South-East Asia and China serving Italian and Swiss cosmetic innovation, products, OEM and B2B services to brands and private label owners.

In Malaysia, we have established an R&D center with a modern cosmetic manufacturing facility developing and producing halal-certified cosmetic products for our customers.

Ever still passionate in the cosmetic business, I enthusiastically endeavor to serve our customers with continuous innovation and improvement, to enhance our total-solution value proposition to our customers and making great products to their consumers.

Mr. Thant Zaw Ko was the CEO and a member of the Board of Directors at Shangrila-Leap International.

SLIC manufactures skincare, toiletries, and household items. All of these items are manufactured under license by Cosmecreate Items Inc., Osaka, Japan. He has been a visiting lecturer at Yangon University’s IC Department for over a decade, in addition to his volunteer responsibilities as Vice President of the Myanmar Cosmetics Association and President of the Myanmar Barcode Association (GS1 Myanmar). His talents and interests include marketing, new product development, innovation strategies, personal care and skin care products, manufacturing, and industry sustainability.

Christine Michelle Pangilinan-Reyes is a Licensed Pharmacist. She is the Technical Regulatory Manager of the Innovation and Science Department of Amway Philippines, L.L.C.

For 18 years, she has gained vast experience and expertise in the areas of Community Pharmacy, Quality Assurance, Quality Control and Regulatory Pharmacy particularly for Pharmaceuticals, Health Supplements, Cosmetics (Beauty and Personal Care), Durable Products, Home Care Products and Fertilizers.

She currently holds the position as President of the Chamber of Cosmetics Industry of the Philippines and previously led CCIP External Committees such as the Regulatory, Government and Industry Affairs and Professional Development and Education. Christine is also a member of the ASEAN Cosmetics Association Board. She is the Health and Dietary Supplement Association of the Philippines’ Representative to the ASEAN Alliance of Health Supplement Association. Her professional trainings include programs taken locally and internationally. Passionate about work and profession, she ensures that products passed all local regulatory and quality requirements prior release to market.

Andrew Gan is the past-President and life-time honorary member of the SCSS (Society of Cosmetic Scientists, Singapore). He holds an MBA with distinction from Aalto University and a BA with Honours at the National University of Singapore. For over a decade, he has taught innovation, packaging, product design & development as adjunct lecturer. He draws on his inter-disciplinary background and experience of over three decades in the personal care, cosmetic and medical device industry. Professionally, he co-creates functional cosmetics and medical devices with a team of over seventy R&I scientists and experts in regulatory affairs and quality assurance across three countries.

Dr. Neeranard Jinachai

Professional Experiences:
Executive Advisor for the Thai Cosmetic Manufacturers Association (TCMA)
Former ASEAN Cosmetic Scientific Body (ACSB) Secretariat
President of Thai Soap, Detergents, Household & Personal Care Association (TSDA)
Head of Regulatory Affairs, Johnson & Johnson (Thailand) Ltd. (Kenvue)

Publications:
2016: Exploring Competitiveness of Thailand’s Cosmetic Industry using Porter’s Diamond Model, Thai Journal of Pharmaceutical Science
2014: ASEAN harmonization; Compliance of Cosmetics regulatory Scheme in Thailand within 5 years, IOSR Journal in Humanities and Sciences
2003: Global Counsel Handbooks of the Law and Leading Lawyers worldwide for the article of Country Q&A for Thailand in the Life Sciences Industry Report 2003.

Rujira Trakulyingcharoen is an acclaimed perfumer and the co-founder of S&S, a scent design studio renowned for crafting emotionally resonant fragrances that blend artistry, culture, and innovation. With a deep-rooted passion for olfactory expression, her creative excellence has earned international recognition, including an Honorable Mention from the Art and Olfaction Awards, one of the industry’s most prestigious global honors. She is also the Winner of the Aesthetic of Scent Awards and the Beauty Shortlist Awards, affirming her position as a leading voice in the intersection of perfumery, wellness, and sensory branding

Ms.Nathporn Boonbuppa
CEO, MP Group (Thailand) Co., Ltd.

Ms. Nathporn Boonbuppa is a distinguished leader in Thailand’s medical technology and healthcare & wellness industry. She is the Co-Founder and Chief Executive Officer of MP Group (Thailand) Co., Ltd., a premier provider of diagnostic laboratory products, medical technologies, and preventive & wellness health care innovations aimed at empowering Thai people live an excellent life.

She holds a Bachelor’s degree in Medical Technology from the Faculty of Allied Health Sciences, Chulalongkorn University, and an Executive MBA from the Sasin Graduate Institute Of Business Administration Of Chulalongkorn University. She is currently pursuing a Ph.D. in Technology and Innovation Management for Entrepreneurs at Chulalongkorn University.

Her commitment to excellence and leadership in the healthcare sector has been widely recognized. In 2025, she was awarded an Honorary Doctorate in Medical Technology by Nation University.

Dr. Monthaka Teerachiisakul, Ph. D
Director of Division of Herb Economics
The Department of Thai Traditional
and Alternative Medicine, Thailand

• 2000: Head of Community Pharmacy, Huai Rat Hospital, Buriram Province, Thailand.
• 2011: Pioneer in first set up Homeopathic Clinic in Thailand. (Until now)
• 2013: Director of the Office of Standards and Technology Assessment, Department of Development of Thai Traditional and Alternative Medicine, Ministry of Public Health.
• 2015: Director of the Thai Traditional Medicine Research Institute, Department of Thai Traditional and Alternative Medicine, Ministry of Public Health.
• 2019: Director of the Herbal Economics Division, Department of Thai Traditional and Alternative Medicine, Ministry of Public Health. (Until now)
• 2025: Director of Thai Traditional Medicine Knowledge Fund Department of Thai Traditional and Alternative Medicine, Ministry of Public Health. (Until now)

Preecha-kornbSuvanaphen 博士在英国布拉德福德大学获得管理学硕士学位和聚合物工程博士学位。

他在英国的Unilever 开展职业生涯，并在Unilever 工作了 25 年，曾在菲律宾、加纳、中国、土耳其和孟加拉国等地履行国际职务。在 2004 年返回泰国担任Unilever Asia PTE 监管事务顾问之前，他一直从事供应链、专案管理和创新领域的工作。

返回泰国后，Suvanaphen 博士与东协监管机构合作，为 10 个东协国家协定了化妆品规定。他曾担任东协化妆品委员会秘书和东协化妆品协会主席。

此外，Suvanaphen 博士也是泰国 FDA 化妆品委员会的成员以及泰国 FDA 联络委员会的副主席。他也是玛希隆大学国际商业管理的兼职讲师。

他目前是泰国化妆品制造商协会的名誉顾问，东协化妆品协会董事，也是泰国工业联合会化学小组和化妆品组的顾问。

Juanita Aditiawan 是东盟化妆品协会主席和印尼化妆品协会（PERKOSMI）负责对外事务和业务发展的副会长。她活跃于印尼的化妆品业务，包括自有品牌、合约制造以及化妆品原烈的分销。在 20 年间，她在该行业建立了庞大的国际和国内网络。

我在马来西亚和中国的合资化妆品公司工作了 30 多年，积累了丰富的经验和专业知识。领导这些公司研究、创新和生产个人护理、洗浴用品、彩妆和护肤化妆品，为我们最有价值的品牌客户服务，是我不断学习、取得成就和满足感的源泉。

Intercosmetic 是通过与世界知名的意大利和瑞士化妆品集团建立合资和技术伙伴关系而成立的。我们是东南亚和中国第一家也是唯一一家为品牌和自有品牌商提供意大利和瑞士化妆品创新、产品、OEM 和 B2B 服务的化妆品 OEM 企业。

在马来西亚，我们建立了一个研发中心，拥有现代化的化妆品生产设施，为我们的客户开发和生产获得清真认证的化妆品。

我将一如既往地热衷于化妆品业务，以不断创新和改进的精神服务于我们的客户，为我们的客户提升整体解决方案的价值主张，为他们的消费者提供优质产品。

Thant Zaw Ko先生曾任香格里拉-Leap国际公司 (SLIC)的首席执行官兼董事会成员。

SLIC公司制造护肤品、洗涤用品和家用用品,这些产品全部由日本大阪的Cosmecreate Items Inc.公司授权制造。除了担任缅甸化妆品协会副会长和缅甸条码协会(GS1 Myanmar)会长的志愿工作外,他还担任仰光大学IC部门的客座讲师超过10年。他的才能和兴趣包括市场营销、新产品开发、创新策略、个人护理和护肤产品、制造以及行业可持续性。

Christine Michelle Pangilinan-Reyes 是一名执业药剂师。她是Amway Philippines, L.L.C创新与科学部的技术监管经理。

18 年来，她在小区药剂学、质量保证、质量控制和监管药剂学的领域积累了丰富的经验和专业知识，特别是药物、保健品、化妆品（美容和个人护理）、耐用产品、家庭护理产品和化肥。

她目前担任菲律宾化妆品行业商会主席，过往曾领导 CCIP 外部委员会，担任过监管、政府和行业事务以及专业发展和教育。Christine也是东盟化妆品协会董事会成员。她是东盟健康补充品协会联盟的菲律宾健康与膳食补充品协会代表。她曾受过本地和国际的专业训练。她对自己的专业工作充满热情，会确保产品在推出市场之前通过所有当地法规和质量要求。

Andrew Gan 是新加坡化妆品科学家协会的前任主席，以优异的成绩获阿尔托大学的高级管理人员工商管理硕士学位和新加坡国立大学的学士学位。迄今为止十多年来，他一直在新加坡理工学院担任兼职讲师。除了自愿担任 CTFAS 主席和东协化妆品协会董事会成员之外，Andrew 还担任 Toshiki International Singapore — 一家设计、开发和制造医疗器材的日本委托开发制造商的董事总经理。他的专业知识和兴趣领域包括设计构思、产品开发、创新策略、个人护理产品、医疗器材、生产和永续发展的议题。

Barkha Narula
Associate Director, Client Success

With over a decade of experience in market research and consumer insights in Southeast Asia markets, Barkha partners with leading FMCG brands to decode consumer behavior and shape innovation strategies that drive real-world impact. She brings deep expertise in both quantitative and qualitative research across food, fragrances, and beauty categories, combining analytical rigor with a deep understanding of cultural and category trends. She has collaborated closely with different business functions to align diverse objectives and translate consumer insights into actionable strategies that shape successful product innovation.

Fast-tracking international beauty executive with 12 years of experience in US, China and Global markets. Unique career path which includes scaling high-growth “indie”/founder-led brands to multi-billion-dollar legacy brands. Recognized as a visionary leader who inspires and energizes a team to deliver exceptional results.

Sharon Kwek, Director of Consulting, South APAC, Mintel Beauty & Personal Care

Sharon Kwek is a seasoned business consultant with over a decade of expertise driving growth for beauty brands in Southeast Asia. Specializing in retail, sales & marketing, and market penetration, she partners with brands and retailers to unlock regional potential. A certified Neurolinguistic Enneagram Practitioner, Sharon leverages deep insights into human behavior and communication to fuel innovation & insights. Known for her curiosity and thought leadership, she delivers fresh perspectives and solutions within the CPG industry.

Yolanda Ching, Head of Global Business Development, EveLab Insight

Yolanda is a Sales and Marketing professional with over a decade of experience in the industry, including more than eight years specifically dedicated to the beauty tech sector. Currently, she plays a pivotal role at EveLab Insight, a company specializing in advanced skin analysis solutions. Before joining EveLab Insight, Yolanda honed her expertise in digital innovation and user engagement while working for an app development company. Throughout her career, Yolanda has collaborated with numerous global brands to enhance their conversion rates and elevate customer experience. Her forte lies in developing and executing robust omnichannel strategies that seamlessly integrate various customer touchpoints, aligning them towards unified brand goals. Yolanda’s dedication and strategic acumen have consistently driven tangible results, positioning her as a key player in the evolving landscape of beauty technology and marketing.

Barkha Bairagi,  Associate Director of Client Success, Mintel

Robert Brockman is a seasoned Information Technology professional with over 15 years of experience driving digital innovation and transformation. His expertise lies in developing and executing strategic digital initiatives, leveraging emerging technologies, and fostering a digital-first culture to deliver sustainable business growth. Robert also drives research projects within the data analytics centre in Meiyume such as generative AI for consumer insights mining and AI-assisted graphic design . He is currently overseeing cross-functional teams in marketing & data analytics and has built lasting partnerships with stakeholders to align digital strategies with overall business objectives.

KinShen is a Principal Analyst who joined Mintel in 2022 and looks after the South APAC region. Prior to Mintel, he spent close to 8 years in R&D at Procter and Gamble, delivering on multiple upstream skincare innovation initiatives. He is a well-rounded expert in the beauty space, possessing extensive knowledge of APAC markets and consumers’ insights across the region

Mr. Sunai graduated Bachelor’s Degree from Assumption University, Bangkok in major of General Management in October 1997 and graduated in Master of Science in anti-aging and regenerative medicine from Dhurakit Bundit University, Bangkok. He started to learn wellness business in Suuko Spa Executive as a General Manager (2004 – 2006) Took care of 260 staffs in total and held the responsibilities of planning, developing, and setting up the 10,000 Square Meters of day spa operations. After that he stepped forward as an operation Manager of (South East Asia) of MSpa International Limited (2006 – 2008), he took care of the operations and management of 13 Spas in Thailand, 3 Spas in Maldives, 1 Spa in Vietnam and 1 Spa in India.

After collected experiences in wellness and hospitality business, Mr. Sunai had changed his role to freelance Spa Consultant for Akaryn Management and ESENSw, Mr. Sunai took care of operations strategies, spa rebranding, spa retail development, and human resources development for 2 spas in Phuket and Pranburi. Two years later he operated his own business “Spanovator”. The wellness business consultant that he has been exerted his talent and ability on it. And Mr. Sunai is appointed as Vice President of Spa Professional Association (Thailand) and Vice President of Thai Spa Association as well.

Graduated Ph.D. in Pharmacy, School of Pharmacy, University of Reading, United Kingdom. He is a Research Officer for Expert Centre of Innovative Herbal Products at Thailand Institute of Scientific and Technological Research. He has done research in Polymers for Pharmaceutical and Biomedical Applications, Hydrogels & Cryogels, Antimicrobial Polymers, Biomaterials & Polymer Blends, Transdermal & Transmucosal Drug Delivery, Cosmeceutical Formulations and Nanocosmetical Formulations fields.

A Lead aesthetic physician and doctor trainer at Romrawin Clinic since 2008. Graduate from College of Medicine, Rangsit University and Associate Degree in Dermatology from Cardiff University, Wales. One of 20 doctor trainer in Mentorship Program to Allergan Medical Aesthetics.

Many certifications such as AMI Masterclass “A New Solution to Better Skin Quality”, Ultherapy S.P.T Treatment Provider, Botulinum Toxin Antibody by Mahidol University, World Congress of Aesthetic Surgery-Medicine, Anti-Aging and Alternative Medicine (WCAM) and Leadership skills in weight management with the science of eating and nutrition by Chulalongkorn University. She’s also a member of Dermatological Society of Thailand, Thai Society of Cosmetic Dermatology and surgery and IMCAS Academy.

He is the founder and director of The Longevist Clinic, which specializes in personalized health consultations and services aimed at extending lifespan and improving quality of life.

Dr. Narinthorn is also the author of the book “Longevity by Design: The Science of Health Optimization for a Longer Life,” which focuses on sustainable health strategies for longevity.

He also runs a YouTube channel called “The Longevist,” where he shares educational content on health, wellness, and anti-aging.

Dr. Patana is a world renowned nephrologist and anti-aging specialist based in Thailand. He received his medical degree with first class honors from Chulalongkorn University Thailand in 1986 and received his Doctorate degree in Molecular Cell biology at the University of Florida before making his return to Thailand to continue doing what he loves; treating patients. 

He currently serves as a consultant for the Thai Chelation Society and Thai Cell Therapy Society and works as a consulting physician at Phaya Thai 2 hospital. In 2023, he was awarded the Quality Person of the Year award in Medical Business by the Foundation of Science and Technology Council of Thailand. Dr Patana is one of the most sought after lecturers both locally and internationally when it comes to nutraceuticals, supplements, cell therapy, anti-aging medicine and regenerative medicine. He therefore specializes in treating all spectrums of ailments; whether its aspects of internal medicine, holistic health all the way to antiaging and longevity medicine.

His current positions include; assistant professor of Anti-aging and regenerative medicine program at Dhurakij Pundit University. He is the current CEO of Health Education and Academics Thailand (H.E.A.T.) Academy.

Ms. Baoxia Zhuang is currently the Chairman of Better Way Group and the General Manager of Better Way (Asia) Ltd. Better Way Group is mainly engaged in the research and development, production and sales of cosmetics. It has a Sino-Thai joint venture brand MISTINE, as well as its own brands such as ROPO and ispeak. According to the business attributes of the Group, there are several companies such as Better Way (Asia) Limited, Better Way (Shenzhen) Cosmetics Limited and Shanghai Mistine Marketing Services Limited. Currently, BWG has more 700 employees located in Hong Kong, Shenzhen, Shanghai, Hangzhou, Vietnam and Indonesia. The Group is committed to providing professional and safe products to our female users. We have 3 major R&D Lab around the world, which are located in Shanghai, China, Bangkok, Thailand and Hamburg, Germany.

MISTINE has been introduced into China since 2016, and opened its flagship store on Tmall Global.  In 2017, it has successively entered into mainstream e-commerce platforms and expanded into supermarket and CS channels, and its double-eleven (all channels) sales exceeded the previous year’s sales by 8 times.  In 2018, MISTINE Wing’s Powder and 4D Super model Mascara were awarded the Best Base/Eye Makeup Product Award by the China MeiYi TOP List.  In 2019, the company had deepened its product R&D layout, foundation formula upgrade; MISTINE won the Tmall Golden Makeup Award, Golden Mai Award in the quality category, China Beauty Brand Footprint Leap Brand and Top 10 Preferred Brands by Consumers, etc.  In 2020, the company had jointly organized the online fashion week with ELLE, leading the new trend of Thai makeup and winning many awards. In 2021, MISTINE sunscreen ranked top, cut into the new skin care segment, brand image was also being re-upgraded.  MISTINE has become the new leading Chinese and Thai people’s beauty brand.  Its Little Yellow Cap sunscreen has been the No. 1 Top seller in China for 4 consecutive years (2021-2024).

In 2021, Better Way Group started to lay out its own brands. Its efficacy skincare brand ROPO, the series of lip care products launched by Better Way Group had gained popularity among consumers upon its launch, and its new make-up brand i speak has also been launched, and Better Way Group is moving towards the direction of multi-brand development.

The company, under the leadership of Ms. Baoxia Zhuang, started from 0 and introduced MISTINE into China to deliver the beauty of tropical youthful energy to Chinese consumers. At the same time, she led the team to develop many innovative products suitable for Chinese consumers, such as sunscreen and air cushion foundation, according to Chinese consumer habits.

With more than 20 years of experience in the beauty industry, Ms. Baoxia Zhuang has great passion and keen insight into the cosmetics industry. She upholds the principles of honesty and mutual benefit, and has won the trust of customers and the love of employees.

Tawin Iempridee, Ph.D. is a Senior Researcher at the National Nanotechnology Center (NANOTEC), NSTDA, specializing in cancer and aging biology as well as innovation development. He leads PhytoEX Battle, NSTDA’s flagship deep-tech platform aimed at transforming Thailand’s rich biodiversity into next-generation active ingredients for both domestic and global health and beauty markets. His work bridges cutting-edge science with real-world application, advancing natural compounds into credible, evidence-based longevity solutions.

Dr. Tawin is also the co-founder, CEO, and CTO of KronoLife, a deep-tech startup under NSTDA. KronoLife develops breakthrough active ingredients, cosmeceuticals, and nutraceuticals that target the biological hallmarks of aging. The company also provides R&D and product development services to support science-backed innovation for industry partners.

With a vision to position Thailand as a global leader in the emerging longevity economy, he is committed to transforming Thai herbal wisdom into high-impact innovations that drive wellness, preventive health, and healthy aging worldwide.