Denice Sy is the Chief Sales and Marketing Officer (CSMO) for Ever Bilena Cosmetics, Inc. (EBCI). Before joining Ever Bilena, she graduated with honors from University of California Berkeley in 2014 where she obtained a simultaneous degree in B.S. Business Administration at the Haas School of Business and B.A. South & Southeast Asian Studies. She was also a recipient of the prestigious Fashion Scholarship Fund in New York, and is currently a regular lifestyle columnist at Manila Bulletin.

As the CSMO of EBCI, the company behind beauty brands Ever Bilena, Careline, Spotlight Cosmetics, Hello Glow, Ever Organics, Hyaloo and Blackwater, Denice has a bold vision of elevating Filipino beauty across all categories, market segments, and retail channels. Ever Bilena is the #1 local color cosmetics brand in the country, and aims to continuously innovate and expand its product portfolio and reach for every beauty.