COSMOTALKS
13 June | 13:00 - 13:45 (local time)
Targeting GEN Z & Millennials in Beauty Innovation Through New Social Platform
In today’s digitally-driven beauty industry, capturing the attention and loyalty of Gen Z and Millennials is essential for innovation and growth. With their unique preferences and values, including a strong emphasis on authenticity, inclusivity, and sustainability, this demographic requires a tailored approach. Social media platforms are being designed to meet these needs head-on, offering a space where Gen Z and Millennials can discover, engage, and connect with beauty brands in an authentic and meaningful way. By leveraging cutting-edge features and technology, creating a community-driven platform that not only showcases the latest beauty trends but also fosters creativity, self-expression, and community building is the next step for majority of the beauty brands. Through this platform, they are not only innovating in beauty but also revolutionizing how Gen Z and Millennials interact with and experience the world of beauty. Through the course of the discussion, we will hear from esteemed panalists their view on the growing need to leverage Social media platforms and beauty innovations to target GEN Z and Millennials consumers.
MODERATOR
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Mahek Pachnanda
Head, Consumer, GlobalData PLC
SPEAKER
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Wei Xiuqing
Business Development Director – Karmarts Public Company Limited
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Natthakarn Srikietnarong (Nat)
Head of Merchant Management, LINE Thailand