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อาเซียน

25-27 มิถุนายน 2568

ศูนย์การประชุมแห่งชาติสิริกิติ์ (QSNCC)

COSMOTALKS

13 June | 13:00 - 13:45 (local time)

Targeting GEN Z & Millennials in Beauty Innovation Through New Social Platform

In today’s digitally-driven beauty industry, capturing the attention and loyalty of Gen Z and Millennials is essential for innovation and growth. With their unique preferences and values, including a strong emphasis on authenticity, inclusivity, and sustainability, this demographic requires a tailored approach. Social media platforms are being designed to meet these needs head-on, offering a space where Gen Z and Millennials can discover, engage, and connect with beauty brands in an authentic and meaningful way. By leveraging cutting-edge features and technology, creating a community-driven platform that not only showcases the latest beauty trends but also fosters creativity, self-expression, and community building is the next step for majority of the beauty brands. Through this platform, they are not only innovating in beauty but also revolutionizing how Gen Z and Millennials interact with and experience the world of beauty. Through the course of the discussion, we will hear from esteemed panalists their view on the growing need to leverage Social media platforms and beauty innovations to target GEN Z and Millennials consumers.

MODERATOR

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Mahek Pachnanda

Head, Consumer, GlobalData PLC

SPEAKER

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Wei Xiuqing

Business Development Director – Karmarts Public Company Limited

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Natthakarn Srikietnarong (Nat)

Head of Merchant Management, LINE Thailand

MAIN PARTNER

其他项目

Mahek Pachnanda

MODERATOR

Mahek Pachnanda is a knowledge professional with more than 12 years of experience in the consulting domain with expertise in Consumer Goods with a focus on Beauty, Health and Hygiene. She has previously been associated with firms like The Boston Consulting Group and KPMG in similar roles, She holds degrees from Indian Institute of Management Lucknow and IMT Ghaziabad.

Wei Xiuqing

SPEAKER

A member of the top management of Karmarts Public Company Limited, Ms. Kat Wei from Singapore comes with years of experience spanning across IT, Strategic Planning and General Management fields in various industries including land development, healthcare and most of all, beauty. Ms. Wei is also well versed in legal aspects of businesses with her educational background in business law, and is a valuable member of the company, supporting domestic and international expansions and negotiations. When it comes to GEN Z & Millennials, Kat not only works alongside these generations of young people from various countries such as Singapore, Malaysia, China and Taiwan, but also constantly seeks to engage consumers of such age groups through social media. She quoted that the support of her young, fun and adventurous multinational teams are her pillars to lean on when it comes to social media marketing, but Kat has certainly garnered her personal perspectives regarding how business could or should target the GEN Z & Millennials in Beauty Innovation via new social platforms. With that, Kat shall be sharing her personal points of view in this time’s event.

Natthakarn Srikietnarong

SPEAKER

Natthakarn joined LINE Thailand in 2021 bringing vast experience in e-commerce and retail management from her previous posts in leading corporations such as Lazada, Siam Makro, and Gaysorn Property to lead the Merchant Management unit of LINE SHOPPING. With 18-year experience in e-commerce, CRM, and Data Mining, Natthakarn has helped establishing LINE SHOPPING as a go-to Chat Commerce solutions for social sellers by planning sales & marketing strategy that contributes to new acquisition through prospecting, educating and recruiting of new merchants and helping them to launch and grow their business sustainably on LINE.