Natthakarn joined LINE Thailand in 2021 bringing vast experience in e-commerce and retail management from her previous posts in leading corporations such as Lazada, Siam Makro, and Gaysorn Property to lead the Merchant Management unit of LINE SHOPPING. With 18-year experience in e-commerce, CRM, and Data Mining, Natthakarn has helped establishing LINE SHOPPING as a go-to Chat Commerce solutions for social sellers by planning sales & marketing strategy that contributes to new acquisition through prospecting, educating and recruiting of new merchants and helping them to launch and grow their business sustainably on LINE.