An expert in retail industry for 11 years, specializing in health and beauty section, with impactful experience in the retail operations, deep understanding of consumer behavior, market trends, and product portfolios, enabling to drive successful category management strategies. Knowledge and experience from working for big players as AEON, Emart & MEDiCARE helps not only in enhancing categories profitability but also the penetration of numerous oversea beauty brands in Vietnam market.